TypeO Gets Physical
In a bid to offer some brick and mortar presence on the market, we have teamed up with local men’s fashion retailer Per Ljung and created a TypeO shop-in-shop within his eponymously named clothing shop in Malmö. The physical TypeO shop will contain a selection of hand-picked interior objects and gifts, both new and vintage, by mainly small and independent brands that are not widely available.
We are excited to have gotten the opportunity to team up with Per Ljung, which is the local go-to retailer for high-end Italian casualwear, for this new retail chapter. We feel that both brand’s philosophies around offerings, clientele and aesthetics align well and will provide a more immersive customer experience, for clothing and home decor shoppers alike.
Photography: Ola Muscat