Pure Effect, founded by Linda Rosendahl Nordin, is a Swedish brand that specializes in environmentally friendly cleaning. Pure Effect uses biotechnology as the foundation for cleaner spaces and has developed a line of probiotic cleaning products that are kind to the environment while also cutting down on time spent cleaning and doing laundry. It also cuts down on the vast number of unnecessary bottles of cleaning products that take up a lot of space.
The main product, Pure Effect All Clean, is an all-purpose cleaner that handles almost every cleaning task around the house. Every spray releases probiotic live bacteria that actively work their way into every nook and cranny and keep working for days. The product range also contains a bathroom cleaner for more difficult areas, a floor cleaner, as well as a line of probiotic clothing and shoe sprays.