— Writing
Featured in The New Era – a bi-annual publication for Scandinavian interiors, architecture, design and craft – we captured Källemo’s bold narrative. Through hands-on showroom explorations, deep archival research and a sit-down interview with CEO Karin Lundh and Creative Director Adam Kubar, we unearthed the stories behind landmark pieces such as Jonas Bohlin’s Concrete chair (1981) and Mats Theselius’ Elk Leather Chair (1991).
We shaped these insights into a fluid, engaging feature that honours Källemo’s heritage while spotlighting its fearless fusion of art and furniture. By transforming complex history and personal perspective into a vibrant editorial, we helped The New Era stand out with authoritative, resonant storytelling.
Typeo is Micha van Dinther, Carolina Rudgard and Magnus Wittbjer’s lens on the world.
Through Typeo Gallery, we offer access to rare works, to independent voices and to authentic experiences that stay with you.
Typeo Studio is a consultancy for design-led brands, helping align strategy, story and visuals with clarity.