Cupboards & Goods

Reinventing How the Dream Kitchen is Built

Cupboards & Goods is a new Swedish kitchen manufacturer that aims to reclaim the analogue and integrate tactility in their business model. It revolves around an off-line planning tool which we named The Kitchen Planner™. 

We have worked closely with the owners and founders to develop the website, webshop, marketing strategy and communication, that merges analogue with digital.

We have created a design that conveys traditions, craftsmanship and small scale manufacturing, along with a series of ads for printed media as well as for social media platforms. We have filled the site with relevant content, brand copy, practical guides and how-to’s in both English and Swedish, along with product copy for the e-commerce platform.

Client: Cupboards & Goods
Copy, webdesign and marketing: TypeO
Web development: Papaja
Logotype: Maria Kask
Graphic design manual and packaging: Reform
Photography: Fanny Rådvik
Styling: Sophia Bratt