Transitioning from
Physical to Virtual

For Sweden-based office design and interior decorator Escandi, we have created a new sub-brand called Escandistans. As the brand name implies, it is an offering that involves a remote service. Escandi has realised that not all cases require physical presence and will therefore offer professional and personal assistance to create attractive office spaces via video conferencing.

TypeO has created the brand name escandistans, a tone of voice and graphic design for the brand. We have also developed a communications strategy and produced a series of marketing activities to launch the new service.

Client: Escandi
Design, copy and marketing strategy: TypeO