A Reinterpretation of the Classic Scandi Yule Market
TypeO created a temporary Christmas shopping concept, based on the idea of a contemporary reinterpretation of the traditional Swedish Christmas market, a tradition with a medieval heritage.
The venue, located in a small retail space in the heart of Sweden’s capital Stockholm was open to the public for three busy weeks leading up to Christmas eve, and provided much needed stress relief to patrons hunting for unique interior design pieces and special gifts made in limited numbers by independent craftsmen.
Location: Stockholm, Sweden
Photography: Mikael Lundblad
Styling: Fanny Skoglund and Jessica Lagerman