Production by Typeo, Videography by Alice Johansson
Designer Jurij Rahimkulov talks about making in a plain way. It’s work, it’s routine, it’s something you return to. The practice keeps going because it sits inside daily life, which is clear when you meet him at home in Kullavik, just south of Gothenburg, as photographer Alice Johansson captured him in his everyday surroundings.
Here, he ties things, leaves them, comes back, adjusts … Some ideas get dropped. Others stay because they keep holding up when you see them again.
A lot of it moves through repetition and testing rather than a big plan. Objects change in small steps. They get revised, sometimes over a long time, until they feel right in the hand and in the room.
That’s the point for him: to keep working, keep testing, and stop only when the object feels settled.
Rahimkulov keeps a deliberate distance from the social choreography of the design world. Not out of opposition and not out of detachment, but because he knows how easily attention shifts away from the work itself. He once described that environment as a serpentarium – a place defined by constant movement and awareness, where energy is often spent watching, reacting and positioning.
That atmosphere does not suit how he works. He prefers to stay informed without being absorbed, allowing ideas to develop without pressure to perform. From that position, change enters. Forms adjust. Processes shift.
