Kasthall ‘Karusell’ av Ingrid Dessau
Services — Set design — Styling — Curation — Branding Description For the reissue of textile artist Ingrid Dessau’s ‘Karusell’, we were tasked with bringing a high-profile archival design back to life while honouring the legacy of one of Sweden’s most influential textile artists. Working solely from original 1950s sketches, we developed a visual concept […]
Källemo ‘Cassis’ by Mats Theselius
Services — Set design — Styling — Branding Description Inspired by the world of musical instruments, designer Mats Theselius’s ‘Cassis’ collection demanded a visual expression that honoured its rich layers of inspiration. We developed a concept closely aligned with Källemo’s brand identity, selecting props and materials to reflect the story behind the pieces. The shoot […]
Klong ‘Fyr’ by Broberg & Ridderstråle
Services — Set design — Styling Description For design brand Klong’s ‘Fyr’ collection by Broberg & Ridderstråle, we created a series of visuals supporting the narrative. Working from a blank canvas, the aim was to shape an atmosphere that felt distinctly Scandinavian, with an elegant and pared-back expression. We let the products guide the expression, […]
Kasthall ‘Bouclé’ by Kasthall Design Studio
Services — Set design — Styling Description We were brought in to help shape a cohesive visual identity around Kasthall’s range of ‘Bouclé’ rugs, with a focus on texture, tactility and tone. Through set design and styling, we worked across both new and updated designs on classics like ‘Esther’, ‘Terrazzo’, ‘Lav’ and ‘Madison Grace’. The […]
The New Era Ateljé Södersvik
Services — Writing Description Most Swedish homes follow a familiar script – entrance hall, kitchen, living room, bedrooms. Ateljé Södersvik tears up that plan. Built almost entirely of wood by architects Anders Johansson and Anja Thedenius, the 200-square-metre structure is a single vast space where family life and work unfold side by side. “I often […]
The New Era Birgitte Due Madsen
Services — Writing Description “I decided to replace the white with fluorescent pink, and that is a huge gamble for a small one-person company like mine,” says Danish artist Birgitte Due Madsen. After 15 years of gypsum minimalism, she has opened her practice to resin and colour, reshaping her visual world with bold new intensity. […]
Kasthall ‘Feather’ by Ellinor Eliasson
Services — Set design — Styling — Visual concept development — Art direction Description When Kasthall launched the new collection ‘Feather’, we were brought in during the early ideation phase. Designed by Ellinor Eliasson in wool and linen bouclé, the rugs take inspiration from bird plumage. With a focus on international appeal and refined colour […]
Drift
Services — Writing Description In Sweden, coffee has long been more than a drink – it’s ritual, folklore and survival. In Drift, the bi-annual magazine dedicated to coffee culture worldwide, we explored how Stockholm’s baristas and chefs are reviving three forgotten traditions: kaffekask, coffee spiked with liquor; kaffeost, the northern custom of dropping cubes of […]
Frame Ferréol Babin
Services — Writing Description When Danish-Italian duo GamFratesi first saw Ferréol Babin’s ‘Lunaire’ lamp in Florence, they were struck by its clarity. A perfect circle, inspired by a lunar eclipse, it captured light in a way that felt both simple and daring. “It stood out and definitely added something to the collection,” recalls Enrico Fratesi. […]